Findings from PhD research interviewing founders and VCs across Europe’s fastest-scaling digital companies A sales leader I interviewed for my PhD research had watched her company grow from 70 people to over 1,000 in three years — she’d joined as an entry-level rep and was, by the time we spoke, running a team of 160 people across multiple countries. Few people are better placed to describe exactly where scaling starts to hurt, and exactly what breaks first. Her answer surpri